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TECHNOLOGY

CONSULTING

OUTSOURCING

SERVICES

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NATIONAL DIRECTOR,

MARKETING/BIZ DEV

Leading strategic marketing, as part of the executive team for a global, B2B technology consulting company, rebuilding a marketing department from scratch, crafting a brand strategy and creating a goal-focused go-to market plan for infrastructure, platform and software solutions. Partnering with sales to diversify the client base, implementing 

account based marketing and introducing a strategic framework company-wide for critical business decision making.

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Delivery services for VMC Consulting included Hardware and Software services, Infrastructure and Data Center services and Customer Care services. VMC Game Labs was a branded LOB, focused on testing and localization for video games.

HIGHLIGHTS

  • Fiscally focused, with an operating budget of .5% of revenue, contributing to profits of 5x over budget in 2010, growing revenues by 64% from 2008 to 2012, and adding 170 new clients with 86% average Y-O-Y retention.
     

  • Product development for emerging technologies, productizing data center management/optimization/support, cloud brokerage services and mobile services programs, with thought leader marketing, content marketing, speaking, events, social marketing programs, and strategic public relations to support sales and delivery.
     

  • Created “The VMC Way” company-wide initiatives standardizing sales, delivery, marketing and human resources processes, company training and certification to deliver a more consistent internal and external user experience.

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SR DIRECTOR, STRATEGY

As part of the executive team, I helped grow a regional B2B consulting operation into an acquisition target and growth engine by productizing complex business solutions into simplified services, repositioning over 20 “core services” into three integrated service suites, rebranding the organization, and serving as a key member of the transition team before, during and after the acquisition. I managed all public relations, internal and external marketing planning, execution and staff in each region, with no outside agency support.

HIGHLIGHTS

  • Developed marketing strategy that resulted in 2 year growth of more than 100%
     

  • Ignited fast growth by implementing direct marketing focus that doubled revenues while reducing the marketing spend by 80%.
     

  • Prepared organization for two acquisitions, guiding the internal transition program and overall re-branding efforts for the newly merged organization.

VMC Consulting
Inrange
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