BRIAN
TALBOT
p. 818 408 9151 e. bt@4bmt.com download the CV
HEALTHCARE
COMMUNICATION
COLLABORATION
INNOVATION
DIRECTOR,
OFFICE OF THE CIO
HIGHLIGHTS
As a change agent for the CIO at one of the largest nonprofit healthcare organizations in the United States, I was responsible for creating, developing and executing communication, collaboration and innovation for high-value, enterprise-wide B2B and B2C Healthcare IT initiatives and patient engagement strategies.
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Created user-adoption programs and marketing campaigns that contributed to meeting Meaningful Use: Stage 2 patient engagement for 100% of hospitals during FY’14, resulting in $50M in returns.
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Developed enterprise social network platform to provide collaborative environment over 3,500 employees in eighteen months that included a primary internal network and eight external networks.
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Originated communication framework, strategy and execution for User Experience program to enhance EHR adoption and optimization, and Telehealth innovations across forty hospitals.
STRATEGIC CONSULTANT
BEHAVIORAL HEALTH
No one likes to talk about behavioral healthcare, but it's becoming more critical everyday. Getting patients over the stigma and getting them the behavioral care they need requires community engagement and medical partnerships.
Working with Therapeutic Solutions in Northern California, we developed market insights and a current state analysis of the business and the barriers to growth. We then established targeted messaging to resonate with both patients and medical professionals. We put a goal focused strategic roadmap in place with goals to increase community engagement and hospital partnerships to reach patients in the space between hospitalization and healthy.
HIGHLIGHTS
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Expanded to two offices in Northern California and an office in Spokane.
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Increased community involvement in established local events and a signature continuing education event, annually.
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Established in-house marketing and business development for "feet on the ground" engagement.
